Unilver, Knorr ‘Eat For Good Day’

Production Manager (Talent)

To champion World Eat For Good Day and to create a huge planet-positive buzz on TikTok, Knorr wanted to create an anti-doom-scroll Truth & Dare game that would inspire GenZ to make daring food choices that are better for the planet, for themselves and are made delicious with Knorr.

The goal was to reach over 20 million people by providing a self-capture playground for 11 creators to capture 4x unique pieces of authentic, highly entertaining, inspirational TikToks tailored to the personality of each feed. 

We brought this to life in 2 different locations in Cancun, Mexico. I was responsible for all crew logistics, scheduling and talent management.

To date, the campaign has earned 87.1 million impressions and over 1.36 million engagements

Agency - Swamp Motel

 
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