Levi’s - Bloom

Co-producer and casting director.

Working directly with Levi’s footwear, myself and Aaron Shrimpton of New Waverly Studios co-produced two sell-in videos.

The brief: to produce a short video that would help sell Levi’s X Bloom sandals. Bloom creates plastic-like material out of algae and Levi’s wanted to amplify their sustainable efforts with this new product.

We, therefore, created a video in the Lake District, with lots of imagery of water and earth. We used two dancers to give the video movement and flow, like water.

As the co-producer and casting director, I was responsible for managing a team of 3 assistant producers to create shot lists, clothing, production schedules, locations and permits, as well as casting individuals who would fit with the brand.