Paddy Power - ‘Ed Woodward’s’

Co - Producer

I received a call on Saturday from the client asking if I could Co-Produce a PR stunt, shop window install that would need to be ready for Monday 4pm. In just over 1 day myself and the other Co-Producer turned around a smooth build install with all of the clients requests.

The Manchester store is ”dedicated to transfer deadline day’s greatest window shopper – Manchester United chief executive Ed Woodward”.

Press:

https://www.thedrum.com/news/2020/10/06/paddy-power-trolls-wounded-window-shoppers-manchester-united-with-missed-transfers

https://www.teamtalk.com/news/paddy-power-ed-woodward-man-utd-publicity-stunt